The new SS 2012 Leitmotiv collection brings us a new kind of woman: a romantic dreamer, but deeply rooted in the present context, contemporary; a genuine and down to earth woman who chooses to wear practical and comfortable dresses perfect for every occasion.
A woman who decides to take a never end journey, a freedom ride where she can look after herself. A woman who does not want to waste her time chasing the daily grind, but who chooses to chase suspended and fantastic worlds where she can increase her creative energy.

Ama-zonas, the new SS 2012 Leitmotiv collection, is developed through prints that remind us of travel experiences, stories from the vaguely oriental dream: like a lotus flower which spreads in the urban landscape.
The collection is based on all-over prints with exotic embroideries opposed to more neutral and natural colors such as colored powder. The embroidery gives new life to prints developing a new third dimension.The animal print is reworked, the drawings come to life: tigers, exotic birds and flamingos chasing each other among the lush vegetation.
Prints that remind us of landscapes suspended in a delicate light with splashes of purely pop bright colors: a strong contrast between elements.
The Ama-Zonas collection is based on craftsmanship: suits made of silk and organza, linen pants, skirts, t-shirts, chemises and soft caftans complete the perfect wardrobe created for an eclectic woman always ready to reinvent herself through the clothes she chooses to wear.
The Leitmotiv woman can’t feel accomplished without accessories: so here wallets, handbags and shoulder bags perfect for a woman who starts a new journey everyday: always looking for something new, in constant motion.
A journey where nothing is taken for granted.

Photographer: LAURA DELLA VALLE


http://www.leit-motiv.com/