This brand experiments on the juxtapositions in life to which the designer is drawn: masculine and feminine, light and dark, soft and harsh. Fragility yet strength is referenced using delicate romantic draping against a hard shell of tailoring. Clear lines between masculine and feminine are also absent; garments lie between the stereotypes of what is and is not appropriate for each sex to wear..

Jonathan Christopher Hofwegen is a menswear designer who is graduated from the Willem de Kooning Academy in 2009, within his studies he did a seven months internship with Dutch menswear designer Francisco van Benthum.
With his collection Deconstructable Gender he was nominated for the Drempelprijs voor vormgeving in 2009 (award for the most talented graduates of Rotterdam), as well for the Talent of 2009. Hofwegen won the Public award during the First View Show in 2009.
In 2010 he was nominated for the Fur innovation award young talent.
After gaining his bachelor degree he did an MA fashion design at ArtEZ Fashion Masters in Arnhem, from which he graduated as part of Generation12. With a collection called Personatus. With this collection he was chosen by Marc Jacobs to be one of the five finalist for Designer for Tomorrow by Peek en Cloppenburg.
He was also chosen as one of twelve finalist for Knack/ Le Vif Fashionweekend.

Starting up with his own brand this is the 2nd collection of the designer.

For press please find information on

www.Jonathanchristopher.nl

Pictures: Maarten Alexander

Models: Lucas, Thomas N @ 77Models